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Marketing and Managing Tourism Destinations

By Alastair M Morrison

Routledge – 2013 – 598 pages

Purchasing Options:

  • Add to CartPaperback: $64.95
    978-0-415-67250-4
    February 28th 2013
  • Add to CartHardback: $160.00
    978-0-415-67249-8
    February 28th 2013

Description

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

  • A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
  • A unique systematic model to manage and market destinations.
  • Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
  • To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.

This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Reviews

'This excellent text provides a comprehensive introduction to and explanation of the core concepts relevant to the marketing and management of a tourist destination. The theoretical concepts are well supported by extensive international case studies and references .This will be of interest to both student and practitioners and this book should become the leading text in the field’

Kit Jenkins, University of Strathclyde, UK

Contents

Part 1: Introduction to Destination Management and Marketing Concepts and Roles 1. The Concepts of Destination Management and Marketing 2. Destination Planning 3. Destination Marketing Planning 4. Destination Management Research 5. Destination Product Development 6. Destination Partnerships and Team-Building 7. Destination Community and Stakeholder Relations 8. Destination Governance and Leadership Part 2: Destination Communications and Promotion 9. Destination Branding 10. Destination Integrated Marketing Communications 11. Destination Information and Communication Technologies Part 3: Destination Markets 12. Consumer Behavior, Segmentation, and Market Trends 13. Domestic Pleasure and Leisure Travel Markets 14. International Pleasure and Leisure Travel Markets 15. Business Travel and Business Event Markets Part 4: The Future of Destination Management and Marketing 16. Future of Destination Management and Marketing

Author Bio

Alastair M. Morrison is the President and CEO of Belle Tourism International Consulting (BTI) in the People's Republic of China and a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing and management in the School of Hospitality and Tourism Management, Purdue University, USA.

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Name: Marketing and Managing Tourism Destinations (Paperback)Routledge 
Description: By Alastair M Morrison. Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well...
Categories: Tourism Marketing, Destination Marketing, Destination Management