Marketing and Managing Tourism Destinations
Routledge – 2013 – 598 pages
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
"This excellent text provides a comprehensive introduction to and explanation of the core concepts relevant to the marketing and management of a tourist destination. The theoretical concepts are well supported by extensive international case studies and references .This will be of interest to both student and practitioners and this book should become the leading text in the field." – Kit Jenkins, University of Strathclyde, UK
"The book is very well written in highly comprehensible language which makes it suitable for a variety of readers. The book could be successfully used in undergraduate or graduate courses in destination marketing, management, governance. It could be furthermore used by managers of destination marketing organisations when developing the destination strategy or undertaking particular marketing activities. It is a definite must for every library." – Stanislav Ivanov, International Journal of Tourism Policy
Part 1: Introduction to Destination Management and Marketing Concepts and Roles 1. The Concepts of Destination Management and Marketing 2. Destination Planning 3. Destination Marketing Planning 4. Destination Management Research 5. Destination Product Development 6. Destination Partnerships and Team-Building 7. Destination Community and Stakeholder Relations 8. Destination Governance and Leadership Part 2: Destination Communications and Promotion 9. Destination Branding 10. Destination Integrated Marketing Communications 11. Destination Information and Communication Technologies Part 3: Destination Markets 12. Consumer Behavior, Segmentation, and Market Trends 13. Domestic Pleasure and Leisure Travel Markets 14. International Pleasure and Leisure Travel Markets 15. Business Travel and Business Event Markets Part 4: The Future of Destination Management and Marketing 16. Future of Destination Management and Marketing
Alastair M. Morrison is the President and CEO of Belle Tourism International Consulting (BTI) in the People's Republic of China and a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing and management in the School of Hospitality and Tourism Management, Purdue University, USA.
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