Education for Sale
Routledge – 2012
Teachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly –practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has become an acute professional concern for teachers to involve parents as closely as possible in the educational process. The book acknowledges that educational salesmanship must be adapted to the cultural norms of its customers and that many teachers, because of their background and training, have reservations about their role as publicists. Set out here is a logical and orderly path of action to help everyone from the most extrovert to the most diffident.
Preface. Prologue: A Cautionary Tale. Part 1: Why? It Pays Educationally to Advertise. Part 2: How? 1 ‘We don’t want those dirty, bloody, smelly mothers in here with us’ 2 ‘And I s’pose when we’ve finished this, the telly will come again’ 3 ‘A dazzling array of communication’ 4 ‘We’re on our home ground’ 5 Home School Harry et alia 6 ‘It’ll end up with the children waiting for us to come out of school!’ 7 Parents’ committees…and parents’ rooms 8 The ultimate in home and school relations 9 Tried mechanics Part 3: Where Now? A Forward. Epilogue: Albert and his Schooling. Bibliography.