Managing Technology Entrepreneurship and Innovation
Routledge – 2015 – 256 pages
As entrepreneurship education expands, increasing numbers of educational institutions are requiring students in science and engineering to be taught about entrepreneurship, management and innovation. Existing textbooks in these areas are focused on business students and are often inappropriate for science and engineering students.
This is the first comprehensive, rigorous and yet accessible textbook for non-business based entrepreneurship courses. Authored by a team with experience of science and industry, the book synthesises the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. In particular it links the entrepreneur with all the innovation activities necessary to turn technology into a business.
This accessible text will be useful for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.
Part 1: Introduction 1. How Entrepreneurship and Technological Innovation are Bound Together 2. Types of Technological Innovation 3. Standards Battles and Design Dominance 4. Protecting Innovation Part 2: Strategy for the Entrepreneurial Firm 5. Technological Innovation Strategy 6. Market Entry: Diffusion of Innovations and Lead Users 7. Choosing Innovation Projects 8. Collaboration Strategies Part 3: Managing the Entrepreneurial Firm 9. Organizing for Innovation 10. Managing the New Product Development Process 11. Networks and Systems for Entrepreneurship 12. Technostarters and University Spinouts
Paul Trott is Professor of Innovation Management at the University of Portsmouth, UK and Professor of Innovation Management and Entrepreneurship at Delft University of Technology, the Netherlands
Dap Hartmann is Assistant Professor of Technology, Strategy & Entrepreneurship at Delft University of Technology, the Netherlands
Victor Scholten is Assistant Professor in Business Administration at Delft University of Technology, the Netherlands
Patrick van der Duin is Assistant Professor of Technology, Strategy & Entrepreneurship at Delft University of Technology, the Netherlands