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Devising Consumption

Cultural Economies of Insurance, Credit and Spending

By Liz Mcfall

Routledge – 2014 – 240 pages

Series: CRESC

Purchasing Options:

  • Pre-Order NowHardback: $143.00
    978-0-415-69439-1
    September 30th 2014
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Description

The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing.

While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organization, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters.

Contents

Introduction 1. Unearthing the ‘Very Dirt of Private Fact’: Devices, Consumption and the Poor 2. Groovy Like the Market?: Government, Markets and Insurance 3. Charisma on the Doorstep: The Promotion of Industrial Assurance and Home Credit 4. Following the Line: Industrial Assurance, Home Credit and the Urge to Consume 5. Nudge, Nudge, Blink Blink: Understanding Financial Insecurity 6. Devising Consumption: a Pragmatic Approach Conclusion

Author Bio

Liz McFall is Head of Sociology at the Open University. Her work explores how markets are made especially for challenging or controversial products like industrial life insurance, doorstep and payday loans. In ‘Devising Consumption’ she offers a pragmatic approach to understanding how technical, material, artistic and metaphysical elements collide in consumer markets. Liz is author of Advertising: a cultural economy (2004), co-editor of Conduct: sociology and social worlds (2008) and co-editor of the Journal of Cultural Economy.

Name: Devising Consumption: Cultural Economies of Insurance, Credit and Spending (Hardback)Routledge 
Description: By Liz Mcfall. The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered...
Categories: Sociology & Social Policy, Cultural Studies, History, Public Policy, Consumer Behaviour