Governing the BRICs
Economic Development and Strategic Direction
Edited by Christos Pitelis, David Roth, Andrew Morgan
Routledge – 2014 – 168 pages
This book presents leading-edge thinking on the governance and economic significance of the growth of the BRIC economies (Brazil, Russia, India and China). The rapid development of these economies signals an important shift away from the locus of economic activity and influence in the advanced industrial West to the burgeoning economies of the developing world.
Examining and explaining the underlying economic strengths and business strategies employed by the BRIC economies in the context of weak governance arrangements and institutional development, this book points to an evolving world economic order, and the ways in which further governance and institutional development of the BRICs is needed in order for further growth to be sustainable. This is a pioneering work, bringing together academics and practitioners in investigating the BRIC countries’ tremendous economic strengths, accompanying acute governance weaknesses, and the impact this combination can have, and indeed is already having, on the world economy.
"This is a timely contribution on a very topical issue. The book provides a compelling account of the reasons behind the emergence of the BRICs, the opportunities and challenges that derive from their continuous rise, and the associated risks for sustainability. The editors have done an excellent job in bringing together leading thinkers from academia, business, and the public sector. The book will be of great interest to academics, managers, students, and a wider audience interested in this exciting issue." – Noreena Hertz, University of Cambridge, UK
Christos Pitelis is Director of the Centre for International Business and Management (CIBAM) at the University of Cambridge, UK. He has published over a hundred articles in books and scholarly journals.
Andrew Morgan is President of New Businesses, Diageo PLC, UK.
David Roth is CEO of Europe, Middle East, Africa, and Asia at The Store, WPP, UK.