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Olympic Media

Inside the Biggest Show on Television

By Andrew C Billings

Series Editor: Jennifer Hargreaves, Ian McDonald

Routledge – 2007 – 186 pages

Series: Routledge Critical Studies in Sport

Purchasing Options:

  • Add to CartPaperback: $55.95
    978-0-415-77251-8
    January 22nd 2008
  • Add to CartHardback: $170.00
    978-0-415-77250-1
    January 24th 2008

Description

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".

Contents

1. Investigating the Biggest Show on Television 2. Meet the 'Framers': The Olympic Producers 3. Chronicling History: The Olympic Sportscasters 4. The Star-Spangled Games?: Nationalism and the Olympic Telecasts 5. Competing on the Same Stage: Gender and the Olympic Telecasts 6. Dialogue Differences in Black and White?: Ethnicity and the Olympic Telecasts 7. What do Americans Think Happened in Torino?: Examining Media Effects 8. Looking Forward by Looking Back: Reflections on the Olympic Telecasts

Name: Olympic Media: Inside the Biggest Show on Television (Paperback)Routledge 
Description: By Andrew C BillingsSeries Editor: Jennifer Hargreaves, Ian McDonald. Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both...
Categories: Sport and the Media, Sociology of Sport, Broadcast Media, Journalism & Professional Media, Sport and Leisure Studies