The Ideology of Global Charity
By Ilan Kapoor
Published October 26th 2012 by Routledge – 148 pages
In the last two decades especially, we have witnessed the rise of ‘celebrity’ forms of global humanitarianism and charity work, spearheaded by entertainment stars, billionaires, and activist NGOs (e.g. Bob Geldof, Bono, Angelina Jolie, Madonna, Bill Gates, George Soros, Save Darfur, Medeçins Sans Frontières). This book examines this new phenomenon, arguing that celebrity humanitarianism legitimates, and indeed promotes, neoliberal capitalism and global inequality.
Drawing on Slavoj Žižek’s work, the book argues how celebrity humanitarianism, far from being altruistic, is significantly contaminated and ideological: it is most often self-serving, helping to promote institutional aggrandizement and the celebrity ‘brand’; it advances consumerism and corporate capitalism, and rationalizes the very global inequality it seeks to redress; it is fundamentally depoliticizing, despite its pretensions to ‘activism’; and it contributes to a ‘postdemocratic’ political landscape, which appears outwardly open and consensual, but is in fact managed by unaccountable elites.
Kapoor cuts through the tsunami of celebrity banality like a hyper-critical porpoise with purpose - a sleek, brilliant riposte to gormless media values.
Paul A. Taylor, University of Leeds
Ilan Kapoor's stunning new book exposes the most appealing--and thus most dangerous--sacred cows of contemporary ideology: the humanitarian actor, the billionaire philanthropist, and the NGO. Kapoor shows that it is precisely where we feel most emotionally satisfied that we must be most suspicious. Celebrity Humanitarianism represents a landmark in the critique of ideology and a decisive blow in the struggle against apolitical ethics
Todd McGowan, University of Vermont
"Celebrity Humanitarianism critiques an intriguing phenomenon: spectacularized humanitarianism. Publics are increasingly mobilized as visual witnesses to images of stars doing relief work or posing with newly transnationally adopted children; "benevolent"corporate billionaires on redemptive missions in Africa; or iconic manoeuvres of semiotically savvy NGOs. Against the popular adulation of these figures or their liberal recuperation, Kapoor's brilliant Zizekian analysis complicates this picture with a disarming thesis: celebrity humanitarianism legitimates and indeed promotes liberal capitalism and perpetuates global inequity. This is an enjoyable yet critical, serious and non-celebratory approach to celebrity and corporate philanthropy, as well as the disavowal characteristic of our post-political age."
Diane Rubenstein, Cornell University, USA
"This short book is engaging, witty and it carries an important message. Highly recommended to all, especially to those who like Bono."
Ray Kiely, Professor of International Politics, Queen Mary University of London
Introduction: Celebrity Humanitarianism and Ideology 1. Celebrities: Humanitarians or Ideologues? 2. Billionaires and Corporate Philanthropy: ‘Decaf Capitalism’ 3. ‘Spectacular NGOs’: Activism Without Action? Conclusion: What Is To Be Done?
Ilan Kapoor is a Professor at the Faculty of Environmental Studies, York University, Toronto. He is the author of The Postcolonial Politics of Development (Routledge, 2008). His research interests include critical development studies, postcolonial theory/politics, psychoanalysis and Marxism, participation/democratic theory, and social and environmental movements.