The Architect’s Guide to Effective Self-Presentation
Routledge – 2014 – 156 pages
In today’s increasingly competitive marketplace, the creation of a successful resume is a vital skill needed by architectural students and professionals alike. This book demystifies the architecture resume, its working strategy and its purposes.
The book guides readers through the process of thinking through, prioritizing, characterizing and expressing career profiles in written and visual form. Readers will learn about presentation and the evolving vehicles for showcasing that presentation. In addition, the timely and important issue of how to transform one type of presentation from a hard copy, to an on-screen review, to an interactive web-page is covered in detail.
The book re-evaluates traditional concepts of resume making, seeking to define the resume as a detailed process of marketing oneself. By doing so, the text provides a new and revised set of tools for thinking about the creation of an architecture resume. In tandem with the author’s other book The Architect’s Portfolio or on its own, this book is essential reading for anyone looking to further their architectural career.
Introduction Part 1: Planning an Effective Self-Presentation 1.1 Design Helps us Fashion a Narrative 1.2 Story Helps us Build a Theme 1.3 Symphony Helps us to See Relationships 1.4 Empathy Helps us to be Human 1.5 Play Helps us to Exhibit Improvisation 1.6 Meaning Helps you Go Beyond 1.7 Case Studies Part 2: Creating a Career Plan 2.1 Planning a Career Means Knowing Yourself and Being Understood 2.2 Launch your Career 2.3 Career Planning: The DIY (Do it Yourself) Way 2.4 Case Studies Part 3: The ABC’s of CV_Resume 3.1Different Resume Formats 3.2 Your CV is your First Impression 3.3 Standard CV Etiquette: The Ground Rules According to a Career Professional 3.4 Not Too Much and Not Too Little 3.5 Six Key Characteristics of an Effective CV/Resume 3.6 Your Letter of Recommendation 3.7 Finding a Job Through Your Network 3.8 How to Build a Network 3.9 Initial Interactions with Prospective Employers 3.10 What You Should Do After the Interview 3.11 Preparing for a Negative Post-Interview Outcome 3.12 Case Studies Part 4: Mapping a Marketing Strategy 4.1 Self-Marketing means Commitment to your Craft 4.2 The Keys to Branding: Self-Actualization, Effective Development, and Recognizability 4.3 Branding: A How and What to Do 4.4 Relationships, Relationships, Relationships 4.5 How Social Media can Help your Cause… and How it can Hurt 4.6 Two Additional Tools for Successful Self-Marketing Campaigns:The Press Kit and the Elevator Speech 4.7 Case Studies Part 5: Maintaining an Edge 5.1 Don’t Stand Still… Be Active 5.2 Staying Focused even through a Recession 5.3 Never Confuse Means with Ends 5.4Always have "Young" Ideas 5.5 Maintain Self-discipline 5.6 Case Studies
Andreas Luescher is a Swiss architect, artist, writer, and Professor of Architecture at Bowling Green State University in Ohio, USA. His scholarship is widely published and he is a frequent presenter at national and regional American Institute of Architects and Association of Collegiate Schools of Architecture conferences.