How to Start Successful Corporate Social Responsibility and Community-Based Initiatives for Advocacy and Change
Routledge – 2010 – 256 pages
What motivates someone to become a social entrepreneur? What are the competencies needed to be effective social advocates and agents for change? This book answers these questions in an accessible and practical way, providing comprehensive guidelines, numerous examples, and sources of information and training for anyone who wants to start a community-based social advocacy and change initiative or for employees who want to start a corporate social responsibility initiative.
Features include the following:
1. Introduction to Social Entrepreneurship
2. What Motivates a Social Entrepreneur
3. Competencies for Social Action
4. Steps and Strategies for Social Entrepreneurship
5. Developing High Performing Social Action Teams
6. Overcoming Barriers and Facilitating Social Entrepreneurship
7. Evaluating Success: Measures of Social Performance
8. Learning Resources
Manuel London, Ph.D., is Associate Dean of the College of Business and Director of the Undergraduate College of Leadership and Service and the Center for Human Resource Management at the State University of New York at Stony Brook.
Richard G. Morfopoulos, Ph.D., is Associate Professor of Management at Briarcliffe College.