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Connected Viewing

Selling, Sharing, and Streaming Media in a Digital Age

Edited by Jennifer Holt

To Be Published January 1st 2014 by Routledge – 256 pages

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    • Paperback: $39.95
      978-0-415-81360-0
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    • Hardback: $150.00
      978-0-415-81357-0
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    Description

    While the promise of interactive television has existed since the early days of cable television, today that promise has been delivered in the form of connected viewing, which offers audiences a way to enjoy the interactive capabilities of mobile devices and laptops while simultaneously engaging with traditional media texts.

    The original critical essays in this exciting new collection explore the significance of this connected viewing phenomenon across television, film, games, and social media. Specifically, contributors examine the business models, forms of user engagement and technological infrastructure that have developed in connection with socially-networked multi-screen, cloud-based digital media distribution. Through the contextualization of the dramatic transformations taking place across media industries,the Connected Viewing offers students and scholars alike a diverse set of methods and perspectives for studying this critical development in media culture.

    Contents

    I. Industry Structure and Business Models 1. Platforms, Pipelines, and Policy: Regulating Connected Viewing Jennifer Holt 2. Watch, Connect, and Get Rewarded: Interactivity, Audience Measurement, and Second Screen Mark Andrejevic 3. A Shock to the System: Digital Media and Shifting Traditional Windowing Strategies Elissa Nelson 4. The Personal Media Collection in an Era of Connected Viewing Gregory Steirer II. Content and Engagement 5. Connected Viewing, Connected Capital: Fostering Gameplay Across Screens Matthew Thomas Payne 6. Viewer Dispositions Toward Webisodes, Content, and Connected Viewing Jarice Hanson and Christine Olson 7. Connected Viewing at Work, in Class, and on the Go: The Unintended Uses of Connected Viewing Products and Services Ethan Tussey 8. Streaming U.: College Students and Connected Viewing Chuck Tryon and Max Dawson III. Technology and Platforms 9. The End of Flow Sharon Strover, Bailey Cool, William Moner, and Nick Muntean 10. Follow the Content: The Role of Invisible Intermediaries in the Online Video Marketplace Josh Braun 11. American Media Behind the Great Fire Wall: International Connected Viewing in Chinese Social Media Aynne Kokas 12. Beyond Piracy: Understanding Digital Markets Patrick Vonderau

    Author Bio

    Jennifer Holt is Associate Professor of Film and Media Studies at the University of California, Santa Barbara. She is the author of Empires of Entertainment and co-editor of Media Industries: History, Theory, Method. She is the Co-Director of the Carsey-Wolf Center's Media Industries Project.

    Elissa Nelson is the Project Lead of the Connected Viewing Initiative at the University of California, Santa Barbara.

    Name: Connected Viewing: Selling, Sharing, and Streaming Media in a Digital Age (Paperback) – Routledge 
    Description: Edited by Jennifer Holt. While the promise of interactive television has existed since the early days of cable television, today that promise has been delivered in the form of connected viewing, which offers audiences a way to enjoy the interactive capabilities of mobile devices...
    Categories: Media Industries, New Media, Media Entertainment, Television Studies, Video Games, Media Theory, Film & TV Communication, Media Studies, Cyberculture, Popular Culture, Media Communication