The Psychology of the Electric Car
Experiences of Drivers from Electric Vehicle Trials
Edited by Mark Burgess, Joseph Krems, Andreas Keinath
To Be Published July 15th 2013 by Psychology Press
In a world where we are increasingly feeling the pressure to be environmentally aware more and more people are turning to environmentally friendly modes or transport, including the Electric Car. This book is the first publication to comprehensively examine empirical evidence relating to people’s sustained experiences of driving electric vehicles (EVs) and integrating them into their daily lives. Previous books have addressed the technical characteristics and performance of EVs and their component parts, how policy influences technological innovation pertaining to EVs and the commercial and political barriers to EV adoption, but this is the first to examine the psychological impact that electric vehicles have on the individual driver.
This book brings together international contributors from the UK, Germany and the USA to discuss psychological findings from electric car studies, including the BMW Mini E trials, the largest of their kind in the world. The book discusses driver experiences including charging, regenerative braking and low vehicle noise, as well as attitudes towards the electric vehicle, and challenges to the current stereotypes.
Empirical data is analysed throughout by established psychologists and representatives from the car manufacturing industry making this an essential resource for anyone wanting to gauge the psychological impact of the electric car including researchers and academics in the field of social and transport psychology, environmentalists and government agencies and policy makers.
The Electric Vehicle: Research in Context. Keinath, Vilicek, Introduction to the BMW MINI E International Trials. Burgess, Mansbridge, Charting the Course of Drivers' Adaptation over Time. Franke, Krems, Drivers' Expectations and Experiences of Range. Bunce, Harris, Charging the MINI E and Using the Charging Infrastructure. Cocron, Krems, The Impact of Regenerative Braking and Low Vehicle Noise. King, Mansbridge, Burgess, Turrentine, Garas, The Meaning of the MINI E – The Car, The Driver, and the Environment. Keinath, Vilicek, Krems, Burgess, Lessons Learned and the Implications for Future Development.