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Advertising, The Uneasy Persuasion (RLE Advertising)

Its Dubious Impact on American Society

By Michael Schudson

Routledge – 2013 – 336 pages

Series: Routledge Library Editions: Advertising

Purchasing Options:

  • Add to CartHardback: $120.00
    978-0-415-81793-6
    March 21st 2013

Description

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

‘Dispassionate, open-minded and balanced … he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review

First published in 1984.

Contents

Acknowledgements. Preface to the paperback edition. Introduction. 1. The advertiser’s perspective 2. What advertising agencies know 3. The consumer’s information environment 4. An anthropology of goods 5. Historical roots of consumer culture 6. The emergence of new consumer patterns: a case study of the cigarette 7. Advertising as capitalist realism 8. An evaluation of advertising. Afterword. Notes. Index.

Name: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society (Hardback)Routledge 
Description: By Michael Schudson. What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the...
Categories: Advertising, Marketing, Consumer Behaviour, Advertising Industry, Consumption, Social Psychology of Organizations