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Planning Advertisements (RLE Advertising)

By Gilbert Russell

Routledge – 2013 – 208 pages

Series: Routledge Library Editions: Advertising

Purchasing Options:

  • Add to CartHardback: $105.00
    978-0-415-81799-8
    March 20th 2013

Description

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

Contents

1. Planning an Approach to Advertisements 2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message 3. Planning the Advertiser’s Message – 1 4. Planning the Advertiser’s Message – 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.

Name: Planning Advertisements (RLE Advertising) (Hardback)Routledge 
Description: By Gilbert Russell. The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement...
Categories: Advertising, Marketing, Consumer Behaviour, Advertising Industry, Consumption, Social Psychology of Organizations