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The Economic Implications of Advertising (RLE Advertising)

By Otto John Firestone

Routledge – 2013 – 232 pages

Series: Routledge Library Editions: Advertising

Purchasing Options:

  • Add to CartHardback: $115.00
    978-0-415-81802-5
    March 21st 2013

Description

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

Contents

Introduction. 1. Definition 2. Advantages 3. Disadvantages 4. Expenditures 5. Comparison 6. Stability 7. Productivity 8. Quality 9. Innovation 10. Investment 11. Consumer 12. Costs 13. Payment 14. Inflation 15. Competition 16. Tax 17. Findings 18. Implications. Appendix. Index.

Name: The Economic Implications of Advertising (RLE Advertising) (Hardback)Routledge 
Description: By Otto John Firestone. Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer,...
Categories: Advertising, Marketing, Consumer Behaviour, Advertising Industry, Consumption, Social Psychology of Organizations