The Economic Implications of Advertising (RLE Advertising)
Routledge – 2013 – 232 pages
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
Introduction. 1. Definition 2. Advantages 3. Disadvantages 4. Expenditures 5. Comparison 6. Stability 7. Productivity 8. Quality 9. Innovation 10. Investment 11. Consumer 12. Costs 13. Payment 14. Inflation 15. Competition 16. Tax 17. Findings 18. Implications. Appendix. Index.