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Media Management and Economics Research in a Transmedia Environment

Edited by Alan B. Albarran

Routledge – 2013 – 280 pages

Series: Electronic Media Research Series

Purchasing Options:

  • Add to CartHardback: $150.00
    978-0-415-81815-5
    May 14th 2013

Description

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Author Bio

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

Name: Media Management and Economics Research in a Transmedia Environment (Hardback)Routledge 
Description: Edited by Alan B. Albarran. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at...
Categories: Mass Communication, Broadcast Media