The Idea Agent
The Handbook on Creative Processes
By Jonas Michanek, Andréas Breiler
To Be Published July 31st 2013 by Routledge – 184 pages
Description
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
Contents
@Contents: Preface 1. The Age of Creativity 2. Ideas, Creativity and Innovation 3. Managing Creative Processes 4. Need 5. Idea Generation 6. Screening and Development 7. Enriching and Conceptualizing 8. Results: And What's Next? Methods 9.Need Orientation 10. Idea Generation 11. Screening and Development Appendix
Author Bio
Jonas Michanek
Jonas’ educational background includes a Bachelor of Arts and Media from the University of Stockholm, studies at the Kaospilot University and a Global EMBA from Stockholm School of Economics. His expertise lies in analyzing, constructing and planning process structures. Jonas lectures around the world for varied audiences including companies, public organizations and universities.
Andréas Breiler
Andréas has had a successful career in the IT industry, with expertise in concept development, project management and software training programs. His previous employers include IBM, Framfab, Alfaskop and The Swedish Consulting Group. He is a natural educator and his strongest competencies include facilitating complex processes and running innovation-training programs. Idélaboratoriet is the second company that he has founded.
Name: The Idea Agent: The Handbook on Creative Processes (Paperback) – Routledge
Description: By Jonas Michanek, Andréas Breiler. The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers...
Categories: Entrepreneurship and Small Business Management, Management of Technology & Innovation
