The Future of Events & Festivals
Edited by Ian Yeoman, Martin Robertson, Una McMahon - Beattie, Elisa Backer, Karen Smith
Routledge – 2014 – 280 pages
This is the first book to take a futures approach to understanding event management. It takes a systematic and pattern-based understanding in order to determine the likelihood of future events and trends. It therefore provide a vision of the future of events, not only capturing how the events industry is changing but will also important issues that will affect events now as well as the future.
The book takes a blue skies scenario approach and offers an analytical analysis of current and future issues including sustainability, security, impacts of social media, design at both mega event and community level. It reviews a good range of different types of events from varying geographical regions.
Written by leading academics in the field, this groundbreaking book is a valuable reference point for the future of events research.
Part 1: Introduction Part 2: The Past, Present and Future Part 3: Contemporary Issues, Thoughts and Implications of Change Part 4: A Contribution to the Future