Towards an Integrated Framework
Edited by Arianna Maiorani, Christine Christie
Series Editor: Kay O'Halloran
To Be Published December 1st 2013 by Routledge – 280 pages
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication?
Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
IntroductionChris Christie and Arianna Maiorani Part 1: Multimodality as a Semiotic Perspective 1. An eye-tracking report on reference points, cognitive affordance and multimodal metaphors Luna Berg and Tanya Beelders 2. Demotivators as deprecating and phatic multimodal communicative acts Krzysztof Ozga 3. Legitimation in Multimodal Material Ensembles Giulio Pagani 4. A pragma-semiotic analysis of ads as multimodal texts Chiara Pollaroli and Sabrina Mazzali-Lurati 5. Analysing Pictures: A Systemic-Functional Semiotic Model for Drawing Howard Riley 6. Multimodal Advertisement As Genre Within the Historical Context. Analysis of the relevant texts (from the beginning of 20th Century) within the emigration discourse Sonja Starc Part 2: Multimodality as a Tool for Cultural Research 7. Metonyms of power in the novel and the film adaptation of The Remains of the Day Christine Christie 8. (Re-)Bombing in Memento. Traumata of Coventry, Belgrade and Dresden in audio-visual collective memory Jan Krasni 9. The White House Webpage of the Weekly Radio Address: Negotiation through Navigation? Alex M. Kunst 10. Persuasion, manipulation and multimodality on revisionist websites Michael Rinn 11. Meaning-making shifts in multimodal idiomatic texts Alexandar Trklya 12. Multimodality in book illustrations. A comparative study of the English and Italian first editions of The Jungle Books by Rudyard Kipling Monica Turci Part 3: Multimodality as a Way to Analyse Contemporary Narrative Processes 13. Discourse Markers in Audiovisual Translation Maria Freddi 14. Filmic Narrative Sequences as Multimodal Language Learning Environment: a perspective on dubbed films Arianna Maiorani 15. Multimodal analysis of the textual function in children's face-to-face classroom interaction Roberta Taylor 16. The Multimodal Genres of Television and Radio Advertising Sabine Wahl 17. Coherence in Film: Analysing the Logical Form of Multimodal Narrative Discourse Janina Wildfeuer Conclusion Arianna Maiorani and Chris Christie
Arianna Maiorani is Lecturer in Linguistics in the English and Drama Department of Loughborough University.
Christine Christie is Lecturer in Linguistics in the English and Drama Department of Loughborough University.