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Fundraising Management

Analysis, Planning and Practice, 3rd Edition

By Adrian Sargeant, Elaine Jay

Routledge – 2014 – 448 pages

Purchasing Options:

  • Pre-Order NowPaperback: $67.95
    978-0-415-83158-1
    June 27th 2014
    Available for pre-order
  • Pre-Order NowHardback: $160.00
    978-0-415-83157-4
    June 27th 2014
    Available for pre-order

Description

Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser wanting to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behavior, extended coverage of digital fundraising and donor behavior, including an examination of group influences on behavior, and a new chapter on the use of social media for supporter engagement and retention.

Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate in Fundraising Management, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Contents

1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Understanding Giving 5. Strategic Planning: The Fundraising Plan 6. Fundraising Reporting 7. Donor Recruitment 8. Donor Development 9. Major Gift Fundraising 10. Legacies and in Memoriam Giving 11. Community Fundraising 12. Corporate Fundraising 13. Trust and Foundation Fundraising 14. Digital Communications 15. Fundraising in Social Media 16. Managing Fundraising Teams 17. Fundraising Team Dynamics 18. Leading Fundraising Teams 19. Legal and Ethical Aspects of Fundraising Management

Author Bio

Adrian Sargeant is Professor of Fundraising and Nonprofit Marketing at Plymouth University, UK. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, USA. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia

Elaine Jay is a specialist in individual fundraising with over 20 years of experience. She has worked with a number of UK charities including the RSPCA, NSPCC and the Wildlife Trusts as well as with some of the main agencies serving the charity sector

Name: Fundraising Management: Analysis, Planning and Practice, 3rd Edition (Paperback)Routledge 
Description: By Adrian Sargeant, Elaine Jay. Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser wanting to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive...
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