Digital Marketing

Digital Marketing: a practical approach, Second Edition is still the only textbook to offer students a step-by-step guide to the key issues in the implementation of online marketing tactics. Unlike other texts on emarketing strategy, it addresses the basic issues at the "coal face" of operational implementation. Written accessibly by an expert academic, it offers a revolutionary set of learning tools.

More than just a book, its pages are supplemented by a frequently updated companion site, including a chapter-by-chapter companion with interesting and useful links; tips, hints and advice; examples and discussions of good and bad practice; further case studies; and a frequently updated blog, practically demonstrating and engaging students with the "real world" of emarketing strategies.

This new, second edition builds on the first edition’s success with an expanded section on social media marketing and a new section on mobile marketing. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range. Just like the first edition, it’s pragmatic and structured to optimise learning through the use of exercises, checklists, further reading and an abundance of web links, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

Digital Marketing: a practical approach can change the way students engage with the theory and practice of emarketing and, unlike any other text, readies them for the real world in which they will be employed.