Sport and the Media
Managing the Nexus, 2nd Edition
Routledge – 2016 – 264 pages
Series: Sport Management Series
Successful media relations and a sound communication strategy are essential for all sports organisations. Any successful manager working in sport must have a clear understanding of how the media works and also the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions for lecturers, and useful web links, video links and self-test revision questions for students.
Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Part 1: Sport Media Foundations 1. Sport and the Media: A Defining Relationship 2. Media Games: The Evolution of the Nexus Part 2: Sport Media Landscapes 3. Global Players: The Sport and Media Industries 4. Putting Up Big Numbers: Broadcast Rights and Revenue 5. Balancing the Scales: Sport Media Regulation 6. Content is King: Sport Media Texts 7. Working the Beat: Sport Media Production Part 3: Sport Media Strategies 8. Sport Media Planning and Promotion: The Foundations of Coverage 9. Feeding the Media I: Media Communications 10. Feeding the Media II: Media Interactions 11. Cash Cows? The Commodity of Sport Celebrity 12. Not All Publicity is Good: Managing Crises, Scandals and Reputations Part 4: Sport Media Futures 13. Sport Media Futures: A Brave New World?