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Global Citizenship and the Legacy of Empire

Marketing Development

By April Biccum

Routledge – 2013 – 210 pages

Series: RIPE Series in Global Political Economy

Purchasing Options:

  • Add to CartPaperback: $44.95
    978-0-415-84699-8
    December 12th 2013
  • Add to CartHardback: $150.00
    978-0-415-46178-8
    September 1st 2009

Description

This book investigates the parallels between mainstream development discourse and colonial discourse as theorized in the work of Homi Bhabha, Gayatri Spivak and Edward Said. Aiming to repoliticize post-colonial theory by applying its understandings to contemporary political discourses, author April Biccum critically examines the ways in which development in its current form has recently begun to be promoted among the metropolitan public.

Biccum contends that what has begun is a sustained marketing campaign for development that is a repetition, augmentation and ultimately much greater success of the work of the Empire Marketing Board of 1926. Demonstrating how this marketing campaign for development attempts to facilitate support for neo-liberal globalization, Biccum contends that this theatre of legitimation is emerging in response to growing critical voices and counter-hegemonic activity on the international stage.

Featuring in depth analyses of the UK, cultural values, DfID, the commemoration of the slave trade and campaigns including Live8 and Make Poverty History, this book will be of interest to students and scholars of postcolonial studies, development studies, and international political economy. It will also offer insights valuable to a wider range of subjects including critical theory and globalization studies.

Contents

1. A Shift in Vocabulary 2. By the Logic of a Rupture 3. Marketing Development: A ‘New’ National Narrative 4. Authorised Versions of ‘Otherness’: Creating Imperial Subjects Abroad 5. Marketing Empire: Creating Imperial Subject at Home 6. Gender and Development, Women Mark the Borders of Civility 7. Toward the Conscious Exploitation of Ambivalence

Author Bio

April Biccum is a Lecturer in the Department of Politics and International Relations at Lancaster University. Her research focuses on bringing post-colonial theory into the domain of political theory and the politics of development.

Name: Global Citizenship and the Legacy of Empire: Marketing Development (Paperback)Routledge 
Description: By April Biccum. This book investigates the parallels between mainstream development discourse and colonial discourse as theorized in the work of Homi Bhabha, Gayatri Spivak and Edward Said. Aiming to repoliticize post-colonial theory by applying its understandings to...
Categories: Development Economics, Journalism & Professional Media, Popular Culture, Political Philosophy, Politics & International Relations, Development Studies, Development Theory, Politics & Development, Political Studies, African Studies, British Studies, International Political Economy, International Relations, Political Philosophy, Political Theory, Politics & the Media