Edited by Albert Moran, Michael Keane
Routledge – 2010 – 182 pages
Cultural borrowing is exploding across the world. Creative ideas are transferred and modified in ever increasing number and complexity making new products ranging from TV shows to architectural style in new cities. But what do we really know about the spread of creative ideas? This intriguing, engrossing, and comprehensive collection looks at the cultural and commercial dimensions of creative borrowing world wide with an international cast of contributors and case studies from India to Ireland, Canada to China.
Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste, maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones, and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner, the book also provides insight into remaking in lifestyle and consumption cultures including fashion, food, drink, and gambling. Essential for communication, cultural, media, leisure and consumption studies scholars and students alike, this book opens up important new perspectives on how we understand global creativity.
This book was published as a special issue of Continuum: Journal of Media and Cultural Studies.
1. Introduction: The global flow of creative ideas Albert Moran and Michael Keane Part I: Media Cultures 2. Global franchising, local customizing: The cultural economy of TV program formats Albert Moran 3. ‘Dancing with my darlin’’: Patti Page and adaptation in pop music Anthony May 4. Romance in foreign accents: Harlequin-Mills & Boon in Australia Kelly McWilliam 5. Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate John Sinclair and Rowan Wilken Part II: Leisure and Entertainment Cultures 6. Recombinant Broadway Jonathan Burston 7. Global sport: Where Wembley Way meets Bollywood Boulevard David Rowe and Callum Gilmour 8. Commercialization and culture in Australian gambling Richard Woolley 9. Localizing a global amusement park: Hong Kong Disneyland Anthony Fung and Micky Lee Part III: Public Cultures 10. Architecture on the move: Urban and architectural design in Inner Mongolia Bert de Muynck 11. Great adaptations: China’s creative clusters and the new social contract Michael Keane Part IV: Consuming Cultures 12. Adapting the mobile phone: The iPhone and its consumption Gerard Goggin 13. ‘Pigeon-eyed readers’: The adaptation and formation of a global Asian fashion magazine Jinna Tay 14. Craic in a box: Commodifying and exporting the Irish pub Bill Grantham Part V: Framework 15. Afterword: Albert and Michael’s recombinant DNA Toby Miller
Albert Moran is Professor in the School of Humanities at Griffith University where he researches cross-border trade in TV formats; screen geographies, and Australian screen history. He has edited and authored publications include over 20 books. His most recent is New Television: Globalization and the East Asian Imagination (Hong Kong University Press 2007).
Michael Keane is a Centre Fellow at the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Brisbane. Michael is author of Created in China: the Great New Leap Forward (2007).