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Communication Research Measures

A Sourcebook

By Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

Routledge – 2004 – 310 pages

Series: Routledge Communication Series

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  • Add to CartPaperback: $67.95
    978-0-415-87146-4
    June 8th 2009
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    978-0-8058-5243-1
    May 15th 2004

Description

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.

Originally published by Guilford Press in 1994, now available from Routledge.

Contents

Contents: Introduction. Part I: Measurement Trends and Issues. P. Kearney, M.J. Beatty, Measures of Instructional Communication. R.B. Rubin, E.E. Graham, Measures of Interpersonal Communication. A.M. Rubin, E.M. Perse, Measures of Mass Communication. C.W. Downs, S. DeWine, H.H. Greenbaum, Measures of Organizational Communication. Part II: Measure Profiles.

Name: Communication Research Measures: A Sourcebook (Paperback)Routledge 
Description: By Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher. The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of...
Categories: Communication Research Methods, Psychological Methods & Statistics