Political Public Relations
Principles and Applications
Edited by Jesper Stromback, Spiro Kiousis
Published March 28th 2011 by Routledge – 342 pages
Series: Routledge Communication Series
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.
As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
"A welcome addition to the shelf… As a thought-provoking starting point for further investigation, Political Public Relations is an essential read." - Communication Director
Chapter 1. Political Public Relations: Defining and Mapping an Emergent Field
Jesper Strömbäck & Spiro Kiousis
Chapter 2. Political Public Relations: Remembering its Roots and Classics
Diana Knott Martinelli
Chapter 3. Political Public Relations, News Management and Agenda Indexing
Paul S. Lieber & Guy Golan
Chapter 4. Political Public Relations and Agenda Building
John C. Tedesco
Chapter 5. Presidential Public Relations
Chapter 6. Political Public Relations and Election Campaigning
Chapter 7. Corporate Issues Management and Political Public Relations
Robert L. Heath & Damion Waymer
Chapter 8. Political Public Relations and Political Marketing
Darren Lilleker & Nigel Jackson
Chapter 9. Political Public Relations and Strategic Framing
Chapter 10. Political Public Relations and Crisis Management
Chapter 11. Political Public Relations and Relationship Building
John A. Ledingham
Chapter 12. Political Public Relations and Government Information Management
Chapter 13. Global Political Public Relations, Public Diplomacy and Corporate
Chapter 14. Digital Political Public Relations
Chapter 15. Political Public Relations Research in the Future
Spiro Kiousis & Jesper Strömbäck
Jesper Strömbäck is Lubbe Nordström Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University, Sundsvall, Sweden. He has published a number of scholarly articles on political communication and political news journalism, in addition to more than ten books in Swedish on the same subjects.
Spiro Kiousis, Ph.D., APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication, political public relations, and new media. Dr Kiousis has published his work in leading journals, including Communication Research, Journal of Communication, and the Harvard International Journal of Press/Politics.