Introduction. Paolo Quattrone, Francois-Regis Puyou, Chris McLean, and Nigel Thrift 1. Transparency or the New Invisibility: The Business of Making Connections. Barbara Maria Stafford 2. Business Fiction: Global Economy by William Gibson. Barbara Czarniawska 3. Visible, Tradeable Carbon: How Emissions Markets are Constructed. Donald MacKenzie 4. Imagining Technology in Organizational Knowledge: Entities, Webs, and Mangles. Susan V. Scott & Wanda J. Orlikowski 5. Process Flowcharts: Malleable Visual Mediators of ERP Implementation. Joanne Locke and Alan Lowe 6. Style And Strategy: Snapshot Aesthetics in Brand Culture. Jonathan E. Schroeder 7. Icon, Iconography, Iconology : Banking, Branding and the Bowler Hat. Jane Davison 8. "Modernizing the Grocery Trade with Cartoons in Wartimes: Humor as a Marketing Weapon (Progressive Grocer, 1939-1945)" Franck Cochoy 9. Imagining Passion in Action: An Analysis of Translation and Treason. Consuelo Vasquez & François Coore 10. Imagining (The Future) Business: How To Make Firms With Plans? Martin Giraudeau 11. "A Picture Tells More Than a Thousand Words" – Losing the Plot in the Era of the Image. Yiannis Gabriel