A Cognitive Psychology of Mass Communication
Published May 19th 2009 by Routledge – 468 pages
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.
Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education.
The fifth and fully updated edition offers:
The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Mass Communication in Our Wired Society: The Changing Media Landscape
Research and Theory in Mass Communication: How We Study Media Scientifically
The Psychology of Media Use: Tapping into our Deepest Selves
Media Portrayals of Groups: Distorted Social Mirrors
Advertising: Baiting, Catching, and Reeling Us In
Sports, Music, and Religion: Emotion on Display
News: Setting the Agenda About the World
Politics: Using News and Advertising to Win Elections
Violence: Watching All That Mayhem Really Matters
Sex: Pornography, Innuendo, and Rape as a Turn-On
Socially Positive Media: Teaching about Health and Other Good Things
Responding to Media: Getting Our Two Cents In