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Communication Yearbook 33

Edited by Christina S. Beck

Routledge – 2009 – 540 pages

Purchasing Options:

  • Add to CartHardback: $165.00
    978-0-415-99961-8
    April 30th 2009

Description

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

Contents

A Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages Sahara Byrne and Philip Sol Hart A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values Jos Hornikx and Daniel J. O’Keefe The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski An Integrative Model of Knowledge Ronald E. Rice, Santa Barbara and Marni Heinz Communicating Statistical Risk Information Ulrich Hoffrage, Christine Skubisz and Torsten Reimer Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars Kathleen Galvin and Lauren H. Grill Re-Imagining Science, Technology, and Engineering: Communication Perspectives Patrice M. Buzzanell, Lorraine G. Kisselburgh and Brenda L. Berkelaar Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature Caryn E. Medved Discourses of Volunteerism Shiv Ganesh and Kirstie McAllum Public Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature Philip Napoli Image Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies Emil B. Towner

Abstracts

Abstracts

  1. Chapter 1
    The Boomerang Effect: A Synthesis of Findings and a Preliminary Theoretical Framework

    Sahara Byrne, Ph.D., and Philip Solomon Hart, M.S., Cornell University
  2. Chapter 2
    Adapting Consumer Advertising Appeals to Cultural Values: A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking

    Jos Hornikx, Radboud University Nijmegen and Daniel J. O’Keefe, Northwestern University
  3. Chapter 3
    The Role of Message Tailoring in the Development of Persuasive Health Communication Messages

    Seth M. Noar, Nancy Grant Harrington, and Rosalie Shemanski Aldrich, University of Kentucky
  4. Chapter 4
    KNOWLEDGE SHARING IN CONTEMPORARY COMMUNICATION ENVIRONMENTS

    Marni Heinz, Information Systems Project Manager, Google, and Ronald E. Rice, University of California, Santa Barbara
  5. Chapter 5
    Communicating Quantitative Risk Information

    Christine Skubisz and Torsten Reimer, University of Maryland, and Ulrich Hoffrage, University of Lausanne
  6. Chapter 6
    Opening Up the Conversation on Genetics and Genomics in Families: The Space for Communication Scholars

    Kathleen M. Galvin and Lauren H. Grill, Northwestern University
  7. Chapter 7
    Discourse, Gender, and the Meaning of Work: Rearticulating Science, Technology, and Engineering Careers Through Communicative Lenses

    Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell, Purdue University
  8. Chapter 8
    Crossing and Transforming Occupational and Household Gendered Divisions of Labor: Reviewing Literatures and Deconstructing Divisions

    Caryn E. Medved, Baruch College – CUNY
  9. Chapter 9
    Discourses of Volunteerism

    Shiv Ganesh and Kirstie McAllum, University of Waikato
  10. Chapter 10
    Public Interest Media Advocacy and Activism as a Social Movement

    Philip M. Napoli, Fordham University
  11. Chapter 11
    Apologia, Image Repair, and Reconciliation: The Application, Limitations, and Future Directions of Apologetic Rhetoric

    Emil B. Towner, Texas Tech University

Name: Communication Yearbook 33 (Hardback)Routledge 
Description: Edited by Christina S. Beck. The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as...
Categories: Communication Studies, Media & Communications