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Marketing for Architects and Engineers

A new approach

By Brian Richardson

Taylor & Francis – 1996 – 148 pages

Purchasing Options:

  • Add to CartPaperback: $99.95
    978-0-419-20290-5
    November 7th 1996

Description

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

Contents

Introduction. Markets and marketing. Scenario planning. Synthesis marketing. Strategic mapping. A synthesis marketing programme. Architecture centres. Bibliography and references. Index.

Name: Marketing for Architects and Engineers: A new approach (Paperback)Taylor & Francis 
Description: By Brian Richardson. Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing...
Categories: Professional Practice, Construction Business Management