Selling Architectural Ideas
By Tom Porter
Taylor & Francis – 1999 – 160 pages
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
Introduction. The Power of the Image. Presentation as Narrative. Layout Design Issues. Architectural Selling Techniques. Personalized Promotional Tools. Bibliography. Index.