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Service Industries Marketing

New Approaches

Edited by Mark Gabbott, Gillian Hogg

Routledge – 1998 – 174 pages

Purchasing Options:

  • Add to CartPaperback: $73.95
    978-0-7146-4439-4
    July 31st 1998
  • Add to CartHardback: $235.00
    978-0-7146-4888-0
    August 1st 1998

Description

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

Related Subjects

  1. Services Marketing

Name: Service Industries Marketing: New Approaches (Paperback)Routledge 
Description: Edited by Mark Gabbott, Gillian Hogg. This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth...
Categories: Services Marketing