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Growing your Property Partnership

Plans, Promotion and People

By Kim Tasso

Estates Gazette – 2009 – 250 pages

Purchasing Options:

  • Add to CartPaperback: $52.95
    978-0-7282-0553-6
    June 23rd 2009

Description

Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management.

This book is a pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic marketing, promotion, selling, "clientology" (relationship management) and achieving change. It is packed with ideas and checklists to spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport, tendering and an A-Z of promotional tools.

The book tackles many of the key issues faced by those who manage and direct their professional firms, from preparation of business plans, to leadership strategies and client relationship management.

Contents

1. Planning: The future shape of the business; Managing your firm; 2. Promotion: strategic marketing, tactical Marketing, selling and business development, client and referrer relationships; 3. People: talent, teams and tomorrow’s leaders; 4.Miscellaneous management.

Author Bio

Kim Tasso is the managing director of Practical Marketing Consultancy Ltd. She is an independent consultant, specialising in the professional services sector, with over 20 years' marketing experience.

Name: Growing your Property Partnership: Plans, Promotion and People (Paperback)Estates Gazette 
Description: By Kim Tasso. Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or other property professional probably means that you are averse to taking time out to learn about management. This book is a...
Categories: Property and Real Estate Practice Management