A Radical Dissonance Theory
Taylor & Francis – 1996
This text provides an account of dissonance theory and reduction. It studies the evolution of cognitive dissonance theory, providing a review and a new interpretation of Festinger's original theory - the "radical conception". The authors present research arising from this new interpretation, adding to Festinger's theory by emphasizing the importance of the status of behaviour. Their research and evidence is intended to strengthen and clarify Festinger's original and innovative arguments.
Introduction: Festlinger's Theory of Cognitive Dissonance. Part 1. The Radical Theory of Dissonance: The Generative Cognition. Rationalization or Cognitive Consistency? The Status of Cognitions of Commitment. Dissonance, Self-perception and Causal Explanation. Part 2. New Paradigms - Double Forced Compliance and Act Rationalization: Double Forced Compliance. When a Behaviour is Rationalized by a New Behaviour. Misattribution Paradigm and Act Rationalization. Conclusion: Forced Compliance, Rationalization and Agentic Status.