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Strategic Management for Travel and Tourism

By Nigel Evans, Nigel Evans, George Stonehouse, David Campbell

Routledge – 2003 – 420 pages

Purchasing Options:

  • Add to CartPaperback: $67.95
    978-0-7506-4854-7
    December 1st 2002

Description

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Contents

Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism; The travel and tourism organization - competences, resources and competitive advantage; The travel and tourism organization - the human context; Financial analysis and performance indicators; The travel and tourism organization - products and markets; The external environment for travel and tourism organizations - the macro context; The external environment for travel and tourism organizations - the micro context; SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International and global strategies for travel and tourism organizations; Case studies; Glossary; Index.

Name: Strategic Management for Travel and Tourism (Paperback)Routledge 
Description: By Nigel Evans, Nigel Evans, George Stonehouse, David Campbell. Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism...
Categories: The Tourism Industry, Strategic Management