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Key Account Selection Matrix (Windows 2000 version)

By The Marketing Process Company

Published May 1st 2000 by Routledge

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Description

Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'.


This framework:
* Addresses one of the hottest areas in strategic marketing and customer management practice
* Displays customer information in easy-to-communicate charts
* Based on the unique expertise of Professor Malcolm McDonald


Key Account Selection Matrix is a stand-alone product with no additional software requirements.


Related Subjects

  1. Executive Coaching

Name: Key Account Selection Matrix (Windows 2000 version) (Paperback) – Routledge 
Description: By The Marketing Process Company. Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'. This framework:*...
Categories: Executive Coaching