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Hotel Convention Sales, Services, and Operations

By Pat Golden-Romero

Routledge – 2007 – 336 pages

Purchasing Options:

  • Add to CartPaperback: $64.95
    978-0-7506-7902-2
    April 8th 2007
    Currently out of stock

Description

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.

In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.

Contents

The Convention and Meetings Industry: an overview & introduction; The Association Meetings & Convention Market; The Corporate Meetings Market; The Incentive, SMERF & other Markets; Role of Convention Bureaus & other Destination Marketing Organizations; Marketing & Advertising Strategies for each of these Markets; Convention Sales Negotiations & Contracts; Food/Beverage Function Planning; Meeting Room/Convention Planning; Onsite Event Planning Timeline; Servicing the Event; Exhibition & Trade Show Industry Overview; Industry Trends & Forecasts.

Name: Hotel Convention Sales, Services, and Operations (Paperback)Routledge 
Description: By Pat Golden-Romero. This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group...
Categories: Hotel Management, Hospitality, Operations Management