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CIM Coursebook 06/07 Marketing Fundamentals

By Frank Withey, Geoff Lancaster

Routledge – 2006 – 394 pages

Purchasing Options:

  • Add to CartPaperback: $41.95
    978-0-7506-8007-3
    June 18th 2006

Description

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

*Search the Coursebook online for easy access to definitions and key concepts

*Access the glossary for a comprehensive list of marketing terms and their meanings

Related Subjects

  1. Marketing Management

Name: CIM Coursebook 06/07 Marketing Fundamentals (Paperback)Routledge 
Description: By Frank Withey, Geoff Lancaster. Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks...
Categories: Marketing Management