Special Event Production: The Process
Routledge – 2008 – 250 pages
This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.
Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude.
This text is Part one of a two book set - also available is Special Events Production: the resources (isbn 987 07506 85238).'
Chapter 1: An Introduction to Special Events and Special Event Production
1.1 Reasons for Special Events
1.2 Categories of Special Events
1.3 The Players
1.4 The Phases of Event Organization
1.5 The Responsibility Areas of Event Organization
Chapter 2: Creativity
2.1 What is Creativity?
2.2 The Cognitive Process
2.3 The External Environment
2.4 Creativity Techniques and Methods
Chapter 3: Budgeting
3.1 Preparing the Production Budget
3.2 Managing Cash Flow
3.3 Making a Profit
3.4 Budget Layouts
3.5 Other Financial Considerations
Chapter 4: Proposals
4.1 What Wins Business
4.2 Preparing a Winning Proposal
4.3 Delivering a Winning Proposal
4.4 Ethical Considerations
Chapter 5: The Production Team
5.1 Assembling and Organizing the Team
5.2 Working with the Team: Concept and Proposal Phase
5.3 Working with the Team: Coordination Phase
5.4 Working with the Team: Execution Phase
5.5 Health and Safety Issues
Chapter 6: Contract Management
6.1 Definition of a Contract
6.2 What Should be Included in a Contract?
6.3 Issuing and Signing Contracts
6.4 Breaking a Contract
6.5 Resolving Disputes
Chapter 7: Risk Management
7.1 Theory versus Reality
Chapter 8: Production Management
8.1 During the Event Coordination Phase
8.2 During the Event Execution Phase
Chapter 9: Event Follow-up
9.1 Following up with the Production Team
9.2 Following up with the Venue
9.3 Following up with the Client
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