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Marketing Through Search Optimization

2nd Edition

By Alex Michael, Ben Salter

Routledge – 2006 – 256 pages

Purchasing Options:

  • Add to CartPaperback: $38.95
    978-0-7506-8347-0
    December 10th 2007

Description

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

Contents

Chapter 1: Introduction to Search Engines
Chapter 2: How People Search
Chapter 3: Linking Strategies & Free Listings
Chapter 4: The state of search engines
Chapter 5: Traffic & Keyword Tracking
Chapter 6: The Mobile Internet
Chapter 7: Page design and Page Architecture
Chapter 8: Building an effective WAP Site
Chapter 9: Pay Per Click Engines
Chapter 10: Per Click Strategies

Related Subjects

  1. Marketing Management

Name: Marketing Through Search Optimization: 2nd Edition (Paperback)Routledge 
Description: By Alex Michael, Ben Salter. Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key...
Categories: Marketing Management