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International Cases in the Business of Sport

Edited by Simon Chadwick, David Arthur

Routledge – 2008 – 488 pages

Purchasing Options:

  • Add to CartPaperback: $55.95
    978-0-7506-8543-6
    November 18th 2007

Description

International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked.

This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides:

  • a fantastic range of global sports cases authored by renowned experts in the field
  • cutting edge analysis and comprehensive diagnosis of major international professional sport business cases
  • a clear and structured presentation and examination of key issues within each case
  • a strong blend of academic and practitioner analysis and commentary
  • an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport
  • a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises.

The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.

Reviews

'A must have text for students and a valuable reference for professionals, International Cases in the Business of Sport provides a clear and stimulating insight into the ever changing, and increasingly expanding, global sport market.'
Rob Wilson, Senior lecturer in Sport Management, Sheffield Hallam University, UK.

Contents

INTRODUCTION

LEARNING MATRIX

Case 1

MÉS QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONA

Simon Chadwick and Dave Arthur

Case 2

BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUE

André Richelieu and Frank Pons

Case 3

ESPN STAR SPORTS

James Santomier

Case 4

THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLING

Stephen Morrow and Catharine Idle

Case 5

SWEATYBETTY: BY WOMEN, FOR WOMEN

Leigh Sparks

Case 6

UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB – PUTTING AN APPROPRIATE STRATEGY IN PLACE

Anne Bourke

Case 7

WHO COULD WISH FOR MORE? NEW ZEALAND’S COAST-TO-COAST MULTISPORT EVENT

Geoff Dickson and Sean Phelps

Case 8

TWENTY-20 AND ENGLISH DOMESTIC CRICKET

Paul Kitchin

Case 9

MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND

Sean Hamil

Case 10

SOMETHING FOR NOTHING - THE FREE TICKET MYTH

Paul Muller and Dave Arthur

Case 11

GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND

John Amis

Case 12

SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIA

K.K. Ramachandran

Case 13

DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT.

Paul Turner

Case 14

TRIBALISM: ATTRACTING FANS IN A FRAGMENTED MARKET

Rudi Meir

Case 15

THE INTERNATIONALISATION OF CLUB ATLÉTICO DE MADRID, S.A.D.:

CREATING VALUE BEYOND BORDERS, A DIFFERENTIAL STRATEGY

Ignacio Urrutia, Germán Robles and Kimio Kase

Case 16

OLYMPIC MARKETING: THE POWER OF THE FIVE RINGS BRAND

Alain Ferrand

Case 17

TO CLOSE OR NOT TO CLOSE: PRESS RELATIONS AND LOCKER ROOM ACCESSIBILITY IN SPORTS

Paul M. Pedersen

Case 18

“THE GAME WE LOVE. EVOLVED.”: CRICKET IN THE 21ST CENTURY

Maria Hopwood and Allan Edwards

Case 19

CELEBRITY ATHLETES AND ATHLETIC CLOTHING DESIGN: THE CASE OF NATALIE GULBIS

Norman J. O’Reilly & L. Anne Braedley

Case 20

PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED MARKETPLACE: USING MEDIA RELATIONS TO OVERCOME THE CHALLENGE

Dave Arthur and Simon Chadwick

Case 21

INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION COMPANIES INVOLVED IN SPORTS BROADCASTING

Harry Arne Solberg, Knut Helland and Brita Ytre-Arne

Case 22

HOW TO USE NAMING RIGHTS IN THE BUSINESS OF SPORT

Thomas Bezold

Case 23

IF THE SHOE FITS: A MARKETING ANALYSIS OF THE STARBURY ONE BASKETBALL SHOE

David Stotlar and Cheri Bradish

Case 24

ON TOUR WITH THE BARMY ARMY: A CASE STUDY IN SPORTS TOURISM

John Beech

Case 25

THE FUTURE OF THE TOUR DE FRANCE: FROM AN INDEPENDENT STYLE OF ORGANIZATION TO “A FORMULA ONE MODEL”?

Michel Desbordes

Case 26

SPORTS DEVELOPMENT MEETS SPORTS MARKETING IN AFRICA: BASKETBALL WITHOUT BORDERS AND THE NBA IN AFRICA

Jason Means & John Nauright

Case 27

NEW MARKETING CHALLENGE OF THE SOUTH KOREAN PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTS

Jaemin Hong and Chanil Lee

Case 28

PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENT

Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye

Case 29

BOCA JUNIORS, THE HALF PLUS ONE OF THE AMERICA’S POPULATION TEAM: THE RESTRUCTURE OF THE CLUB

Santiago Ramallo

Case 30

GRAND SLAM COMMITTEE MOVES TO REGULATE TENNIS WEAR LOGOS

Simon Chadwick and Geoff Walters

Author Bio

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Leader of the Ambushing, Sponsorship and Sport Marketing Group, at Coventry University (UK). He is also a Director of the Birkbeck Sport Business Centre at the University of London. Simon is co-editor of the books 'The Business of Sport Management', 'The Marketing of Sport' and 'The Business of Tourism Management' (all published by FT Prentice Hall), and is also Editor of the International Journal of Sports Marketing and Sponsorship, Elsevier's Sport Marketing book series and the Henry Stewart Sports Marketing Talk Series. Simon has worked with numerous organisations from across sport including FC Barcelona, Atletico Madrid, Chivas US, the four Grand Slam tennis tournaments, the Football Association (FA), Sport England, the International Tennis Federation, Sport Business, Red Mandarin and International Marketing Reports.

Dave Arthur is a senior lecturer in the Department of Exercise Science and Sport Management at Southern Cross University where he co ordinates the acclaimed Master of International Sport Management degree. Although this is his first co edited book he has published many book chapters, a range of articles in leading sport journals and is a member of the editorial board of Sport Management Review. In addition to academia he has consulted to leading sporting organisations including the National Rugby League, South Sydney Rugby League Club and the Australian Sports Commission. His abiding sporting passion however is rugby union. As a practicing journalist he was accredited for the 2003 Rugby World Cup and in 2006 he was privileged to be the Pacific Islanders' Media Manager for their three Test series versus Wales, Scotland and Ireland.

Name: International Cases in the Business of Sport (Paperback)Routledge 
Description: Edited by Simon Chadwick, David Arthur. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a...
Categories: Sports Business, Sports Management