Introduction to Sport Marketing
By Aaron Smith
Routledge – 2009 – 326 pages
Series: Sport Management Series
Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.
Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to:
Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.
1. Sport Marketing Introduction 2. Sport Markets 3. Sport Consumers 4. Sport Marketing Opportunities 5. Sport Marketing Strategy 6. Sport Products 7. Sport Pricing 8. Sport Distribution 9. Sport Promotion 10. Sport Sponsorship 11. Sport Services 12. Sport Marketing and the New Media 13. Sport Marketing Implementation and Control
Aaron C.T. Smith is Professor and Deputy Pro-Vice Chancellor at Royal Melbourne Institute of Technology (RMIT) University. His research interests include psychological, organisational and policy change management in business, and sport and health. Selections of Aaron’s research and other books can be found at: http://www.aaronctsmith.com/
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