Globalization of Business
Practice and Theory
By Erdener Kaynak, Abbas J Ali
Published August 15th 2000 by Routledge – 360 pages
Published August 15th 2000 by Routledge – 360 pages
Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to understand, such as the practice and theory of globalization, the nature of the global business environment, the roles of global corporations, strategic approaches for global business, and global leadership. By identifying competitive and innovative practices, networks, and alliances, Globalization of Business will help you become a successful leader in the global business community. This vital book contains new and updated information to help you and your company play a profitable and integral part in the international marketplace.Comprehensive and thorough, Globalization of Business will assist you in understanding the significance and challenges of globalization for today's companies. Using proven research and actual strategies of top corporations, this reference covers pertinent information about the global context of business. This book:
Contents
Name: Globalization of Business: Practice and Theory (Hardback) – Routledge
Description: By Erdener Kaynak, Abbas J Ali. Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex...
Categories: Economics, Finance, Business & Industry, Business, Management and Accounting, Human Resource Development, Marketing, International Marketing