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The International Hotel Industry

Sustainable Management

Routledge – 2007 – 226 pages

Purchasing Options:

  • Add to CartPaperback: $67.95
    978-0-7890-3339-0
    October 15th 2007
  • Add to CartHardback: $215.00
    978-0-7890-3338-3
    October 22nd 2007

Description

Develop insight into the hotel management decision-making process.

The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail.

Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case study and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate-level courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability. This important source provides an extensive bibliography and numerous figures and tables to clearly illustrate ideas.

Each chapter in The International Hotel Industry: Sustainable Management includes:

  • chapter objectives
  • key word definitions
  • chapter review
  • introduction to topic
  • summary of chapter
  • discussion of issues
  • case studies pertaining to topic
  • review questions to spark ideas and discussion

The International Hotel Industry: Sustainable Management is a valuable resource for anyone in hotel management, educators, and students in capstone courses in hospitality.

Contents

  • Foreword (Asad Mohsin)
  • Preface
  • Acknowledgments
  • Introduction: Characteristics of the Hotel Industry
  • Intangibility
  • Inseparability
  • Variability
  • Perishability
  • Chapter 1. Location
  • Chapter Objectives
  • Introduction to Theory: Location
  • Location and Room Rate
  • The Changing Hotel Location
  • Location and New Property Development
  • Location and Social Impact
  • Location and Employment Opportunities
  • Summary
  • Discussion
  • Case Studies
  • Chapter 2. Marketing
  • Chapter Objectives
  • Introduction to Theory: Marketing
  • The Ps of Marketing
  • Needs, Wants, and Demands
  • Market Segmentation
  • Product Differentiation
  • Understanding the Factors Guests Are Looking For
  • Emotion and the Purchase Decision
  • Internal Marketing
  • Marketing Research and Intelligence
  • Hotels.com
  • Summary
  • Discussion
  • Case Studies
  • Chapter 3. Human Resources
  • Chapter Objectives
  • Introduction to Theory: Human Resources
  • Part-Time Employees
  • Education and Employees
  • Human Resources and Occupancy
  • Staff Recruitment and Turnover
  • Employee Training
  • Employer Expectations
  • The Work Week
  • Job Rotation
  • Summary
  • Discussion
  • Case Studies
  • Chapter 4. Empowerment
  • Chapter Objectives
  • Introduction to Theory: Empowerment
  • Group Empowerment
  • Moment of Truth
  • Level of Empowerment
  • Rewards and Culture
  • Leading an Empowered Organization
  • Summary
  • Discussion
  • Case Studies
  • Chapter 5. Resource Management
  • Chapter Objectives
  • Introduction to Theory: Resource Management
  • Standards
  • Variance Analysis
  • Purchasing
  • Health and Safety Issues
  • Hotel Ownership
  • Hotel Life Cycle
  • Hotel Refurbishment
  • Maintenance Planning
  • Housekeeping
  • Outsourcing
  • Summary
  • Discussion
  • Case Studies
  • Chapter 6. Yield Management
  • Chapter Objectives
  • Introduction to Theory: Yield Management
  • Room Rate and Occupancy
  • Pricing Strategies
  • Market Segmentation
  • External Influences
  • Other Hotel Operations
  • Impact on Guest Satisfaction
  • The Internet
  • Summary
  • Discussion
  • Case Studies
  • Chapter 7. Sustainability
  • Chapter Objectives
  • Introduction to Theory: Sustainability
  • External Influences on a Hotel and Sustainability
  • Management Decisions and Impact on Sustainability
  • Hotels and Social Sustainability
  • Summary
  • Discussion
  • Index
  • Reference Notes Included

Name: The International Hotel Industry: Sustainable Management (Paperback)Routledge 
Description: . Develop insight into the hotel management decision-making process. The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case...
Categories: Hospitality, International Business