Safety and Security in Tourism
Recovery Marketing after Crises
Edited by Noel Scott, Eric Laws, Bruce Prideaux
Published December 21st 2009 by Routledge – 282 pages
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business.
A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional’s library. The book is extensively referenced and includes several tables and figures to clearly explain data.
This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators.
This book was published as a special issue of the Journal of Travel & Tourism Marketing.
1. Tourism Crises and Marketing Recovery Strategies 2. Stealth Risks and Catastrophic Risks: On Risk Perception and Crisis Recovery Strategies 3. Mediating the Effects of Natural Disasters on Travel Intention 4. Tourism Crisis Management and Organizational Learning: The Role of Reflection in Developing Effective DMO Crisis Strategies 5. The Role of Market Orientation in Managing Crises During the Post-Crisis Phase 6. A Cautionary Tale of a Resort Destination's Self-Inflicted Crisis 7. Communicating Tourism Crises Through Destination Websites 8. London Tourism: A 'Post-Disaster' Marketing Response 9. Understanding the Potential Impact on the Image of Canada as a Weekend Travel Destination as a Result of Western Hemisphere Travel Initiative Passport Requirements 10. Branding Post-Conflict Destinations: Recreating Montenegro After the Disintegration of Yugoslavia 11. Tourism Market Recovery in the Maldives After the 2004 Indian Ocean Tsunami 12. Market Segmentation in Time of Crisis: A Case Study of the MICE Sector in Thailand 13. Post Crisis Recovery: The Case of After Cyclone Larry 14. The Heart Recovery Marketing Campaign: Destination Recovery After a Major Bushfire in Australia's National Capital 15. Crisis Management: A Case Study from the Greek Passenger Shipping Industry 16. Crisis Management Planning to Restore Tourism After Disasters: A Case Study from Taiwan 17. Repositioning a Tourism Destination: The Case of New Orleans After Hurricane Katrina 18. Backpacking Your Way into Crisis: An Exploratory Study into Perceived Risk and Tourist Behaviour Amongst Young People 19. Crisis Management in Tourism: Preparing for Recovery 20. Developing a Research Agenda for Tourism Crisis Management, Market Recovery and Communications
Noel Scott is a senior research fellow in the School of Tourism, The University of Queensland, Australia.
Eric Laws is an adjunct professor at James Cook University, Australia.
Bruce Prideaux is professor of marketing and tourism management and Deputy Dean of the School of Postgraduate Studies at James Cook University, Australia.