Makers of the Media Mind
Journalism Educators and their Ideas
Edited by Wm. David Sloan, Wm. David Sloan
Routledge – 1990 – 376 pages
Series: Routledge Communication Series
Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections representing the most prominent areas of specialization in the field, this text serves two significant purposes: first, it acquaints readers with the lives of preeminent journalism educators; second, it provides concise discussions and evaluations of the most compelling ideas those educators have to offer. The editor of, and contributors to, this text contend that ideas cannot be appreciated fully without an understanding of the creators of those same ideas. They hope that this volume's coverage of "creators" as well as concepts will demonstrate that journalism education has played a critical role in the making of the "media mind."
"…I am intrigued with this book…by its clear, bald assertion that journalism education has its own ideas, its own intellectual history, its own heroes. The book, in other words, is a professionalization tool, a device for staking an occupational claim to intellectual distinctiveness."
"Some of the research for this project involved personal interviews with selectees and their former students. This effort, as well as some of the critical assessment, earns the book a close examination."
"…a welcome addition to a literature that will help the field understand itself, while providing ammunition against its detractors in industry and education….a well-documented book with primary material from living subjects as well as a fine synthesis of the written record and a good deal more….an ambitious and valuable piece of work…"
"This is a fascinating endeavor….Interesting reading -- a real service."
Contents: Introduction: In Search of Itself: A History of Journalism Education. Part I: The Practitioners. J.G. Stovall, Curtis D. MacDougall, Reactionary Liberal. Chilton Bush, the Journalism Professional as Scholar. Hillier Krieghbaum, Combination Journalist/Educator. Roland Wolseley, Educator on General Assignment. Edmund C. Arnold, Guru of Modern Newspaper Design. Part II: The Historians. Wm. D. Sloan, James Melvin Lee and Professional Progress. Willard Bleyer and Propriety. Alfred McClung Lee and Institutional Evolution. Frank Luther Mott and Devotion to the Press. Sidney Kobre and Sociological History. Edwin Emery and Ideological History. Part III: The Philosophers. G. Whitby, L.G. Whitby, Lawrence W. Murphy: Journalism as a Liberal Art. Ralph Casey and Propaganda Analysis. John Drewry and Social Progress. Jay Jensen and Neo-Liberal Thought. John Merrill and Existential Journalism. James Carey and the Cultural Approach. Part IV: The Legists. C. Marler, Fredrick Siebert and the Legal Method. Harold L. Cross and the Right to Know. Frank B. Thayer and Economic Influences. William F. Swindler and the Constitution. J. Edward Gerald and the Political Method. Harold L. Nelson and Historical Continuity. Part V: The Theorists. J.W. Tankard, Wilbur Schramm, Definer of a Field. Malcolm MacLean and "the Iowa Experiment." Donohue, Olien, and Tichenor and the Structural Approach. Steven Chaffee and Jack McLeod: The Wisconsin Collaborators. Maxwell McCombs, Donald Shaw, and Agenda-Setting. Part VI: The Methodologists. D. Avery, Ralph Nafziger and the Methods Schism. William Stephenson and Q-Methodology. Bruce Westley, Eclectic Scholar. Guido Stempel and Newspaper Readership. Percy Tannenbaum and the Social Psychology of Communication. Wayne Danielson and Computer-Assisted Research.