Misunderstanding and Forgetting Broadcast News
Published December 1st 1990 by Routledge – 384 pages
Series: Routledge Communication Series
"… the whole volume is very well organized and indexed. No comparable work exists that accomplishes so much in one volume. An extremely valuable review and analysis of literature, this book is recommended not only for students and researchers, but also for television news presenters inclined to gloat in their self- perceived importance."
"This book is the most comprehensive review to date of a rapidly growing body of research on the cognitive aspects of television news. It presents a thorough and well-written statement of what has been done in the field during the past two decades ….Gunter should be commended for presenting many studies conducted in several countries (mainly the United States, the United Kingdom, Germany, Sweden, Finland, and Israel) thus providing the reader with a broad perspective on television news in different parts of the world and on how these differences might be manifested in the realm of cognitive effects …. Poor Reception should and will have a good reception."
—Journal of Communication
"…of interest not only to television researchers but also to investigators involved in the many branches of cognitive science….a scholarly audience will provide a warm reception…"
Contents: The Growth of Television News. The Reception of Television News. Locating the Sources of Bad Reception: A Cognitive Research Perspective. News Awareness and Retention Across the Audience. Attenion to the News. Story Attributes and Memory for News. Telling the Story Effectively. Packaging the Programme. Picturing the News. Headlines, Pace, and Recaps. Scheduling the News. Improving Understanding.