Managing Television News
A Handbook for Ethical and Effective Producing
Routledge – 2006 – 280 pages
Series: Routledge Communication Series
Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a newscast. Recognizing the need for formal training in this key role, authors B. William Silcock, Don Heider, and Mary T. Rogus have combined their expertise and experience to shape this essential resource on the responsibilities, demands, and rewards of the news producer position. Their book provides a strategic approach to producing newscasts and serves as an in-depth guide to creating quality, audience-friendly newscasts working within the realistic limitations of most newsrooms. It helps the student and the professional producer sort through the various deadline-driven challenges of creating a 30-minute newscast.
Filled with real-world examples and advice from news directors, producers, and anchors currently in the business, and photographs illustrating the varied perspectives in the position, Managing Television News provides critical skill sets to help resolve ethical dilemmas, as well as keen and fresh insights on how to win the ratings without compromising news quality. Career concerns are also addressed. This resource is a pioneering book for the professional television newsroom and the individual reader interested in starting or expanding a producing career. It is an excellent text for the college classroom, as its structure fits neatly into a semester schedule, and it is a must-have resource for both seasoned and novice producers, as well as students in broadcast news.
"This is a volume of extraordinary value. Its thoroughness as a textbook on all the elements of television news production is destined to make it a standard for journalism classrooms everywhere. As a guide for practicing television journalists, it is destined to be found in television newsrooms nationwide.
Additionally, for the many news viewers who are curious or perhaps are skeptical or critical about the day's news reports, here is a rare look at how the judgments are made that will determine the news they will see. The working producers and editors will hang this volume in their news rooms as constant reminders of their obligations to assure the accuracy and fairness that are the fundamentals of good journalism."
Contents: Introduction. What Makes News? Who Watches and Why? What Makes a Good Producer? The Ethics of Producing. Deadlines, Datelines, and Decision-Making. The Art of Producing. Writing Well. Put on Your Marketing Cap. Life in the Booth. Managing Live. Managing People. Managing Sweeps. Managing the Business. Managing Life.