Print, Broadcast, and Public Relations, 3rd Edition
Routledge – 2009 – 440 pages
Designed for those preparing to write in the current multimedia environment, MediaWriting explores:
Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.
This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.
Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.
Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.