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Sport and the Media

Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication

Edited by Raymond Boyle, Peter Flood, Deirdre Kevin

Routledge – 2004 – 88 pages

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    978-0-8058-9522-3
    August 31st 2004
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Description

Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century.

Collectively, the articles give an authentic flavor of the issues--real and incipient--surrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.

Contents

Volume 12, Number 2, 2004

Contents: R. Boyle, P. Flood, D. Kevin, Editorial. H.A. Solberg, R. Hammervold, Sport Broadcasting: How to Maximise the Rating Figures. R. Boyle, Mobile Communication and the Sports Industry: The Case of 3G. R. Haynes, The Fame Game: The Peculiarities of Sports Image Rights in the UK. P. Dahlén, R. Thomsen, Sport on Commercial Norwegian Radio 1988-2003. R. Flynn, Tackling the Directive: Television Without Frontiers, Transnational Broadcasting and Irish Soccer.

Related Subjects

  1. Telecommunications

Name: Sport and the Media: Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication (Paperback)Routledge 
Description: Edited by Raymond Boyle, Peter Flood, Deirdre Kevin. Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being...
Categories: Telecommunications