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Marketing Long-Term and Senior Care Services

By William Winston

Routledge – 1984 – 128 pages

Purchasing Options:

  • Add to CartHardback: $150.00
    978-0-86656-289-8
    January 1st 1984

Description

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

Contents

Contents Preface

  • Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
  • Marketing Long Term and Senior Care Services
  • Marketing Services for Seniors
  • Increasing Competition Will Expand the Healthcare Marketer’s Role
  • The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment
  • Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
  • Challenges in Marketing Mental Health Senior Services
  • Skilled Nursing Facility Marketing: A Better Piece of Pie
  • Control of the Marketing Effort in Health Care Organizations
  • Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important

Name: Marketing Long-Term and Senior Care Services (Hardback)Routledge 
Description: By William Winston. Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing...
Categories: Gerontology/Ageing, Economics, Finance, Business & Industry, Healthcare Management, Marketing, Medicine, Dentistry, Nursing & Allied Health, End of Life and Long Term Care